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HomePros Advantage Logo​ Not a Discount Brokerage - an Elite Platform for Real Producers. 

Leave outdated brokerages and mandatory memberships behind. At HomePros Advantage, you get ARMLS access, forms and tools + BoldTrail technology, and total business freedom—without sacrificing professionalism, support, or results.

Arizona's modern real estate brokerage • No pressure • Real results

American Real Estate Association Logo

The Future Belongs to Agents Who Own Their Business.

HomePros Advantage empowers independent agents and teams to thrive—without the restrictions of traditional brokerages. We deliver everything modern real estate professionals need to grow smarter, faster, and freer—powered by BoldTrail, the industry's most advanced all-in-one ecosystem.

Freedom First

Run your business your way—with the compliance, systems, and tools that keep you protected.

No NAR Fees

Keep your independence while retaining full MLS access and Arizona-approved forms.

BoldTrail Ecosystem

KVCore, BrokerMint, Folio, and Lister Assist AI—fully integrated from day one.

Real Broker Support

Expert mentorship, live training, and a responsive leadership team that actually shows up.

AI-Powered Home Search, Built for the Way People Actually Want to Search

COMING SOON ...

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Tech That Does The Work You Hate.

Forget clunky, outdated software. BoldTrail is the next-generation real estate tech suite that integrates lead generation IDX Website, CRM, marketing, and transaction management into one seamless system. Everything you need to run your business efficiently—without the chaos or extra fees.

Smart CRM

AI-driven lead follow-up and automation.

Transaction Hub

Full transparency and compliance through BrokerMint.

Marketing Studio

One-click listing assets and branded social templates.

Agent Training

Weekly classes, live BoldTrail Bootcamps, and skill development sessions.

See the Ecosystem in Action
Futuristic digital real estate search with housing icons on tablet screen. Concept of smart property, online home listing, proptech, and modern technology for real estate market.
All-in-One
Platform
Real estate investment concept. Buy, own, and sell properties for profit. Cash flow, appreciation, tax advantages. Buy and sell houses and real estate online on a virtual screen. real estate market
100%
Commission
Available

100% Options

Premium Support. Higher Standards

100% commission plans with low transaction fees and full access to the BoldTrail ecosystem.

Freedom here isn't about paying less—it's about keeping control and owning your results.

The best AI  platform in the market            

Low transaction fees 

Full BoldTrail ecosystem access included

No hidden costs or surprise fees

Integrity Is Non-Negotiable.

Freedom doesn't mean chaos. HomePros Advantage enforces the highest compliance and ethical standards while giving agents autonomy to build their brand.

Full Compliance

Arizona-approved forms, MLS compliance, and regulatory adherence built into every transaction.

Ethical Standards

Highest ethical practices that protect your reputation and your clients' best interests.

Trusted Leadership

Leadership and accountability that protects your business and reputation at every step.

Structure Without Suffocation

You get freedom backed by accountability, leadership, and integrity that protects your business and reputation.

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You've Outgrown the Old Model.
Now Build Your Own.

Join HomePros Advantage at NoNARFees.com—where freedom meets technology, and your business grows without limits.

15-minute call
Completely confidential
No pressure
100%
Commission Options
$0
NAR Fees
24/7
Tech Support

✊ Join the Movement

For decades, the real estate landscape has been dictated by a single power structure. We've been compelled to fund political agendas we don't agree with, subsidize lavish spending, and endure a pervasive lack of innovation—all under the guise of mandatory membership.

NoNARFees.com is your entry point to HomePros Advantage, powered by HomePros. It is a declaration of independence.

This is about more than saving a few hundred dollars in fees. It's a fundamental choice:

The Real Cost of Mandatory Membership

You Fund the Status Quo:

Every mandatory dollar you pay is a vote to maintain a system that has prioritized its own interests over the success and financial well-being of the individual agent.

You Trade Control for Compliance:

You lose the power to choose where your hard-earned money goes. You are forced to support lobbying efforts and institutional structures that may actively work against your business flexibility and profit margins.

The Power of Choice: A New Foundation

Being a non-NAR affiliated professional with HomePros Advantage is a commitment to a new way forward. It is the first step in a Great Re-Alignment where:

Every Dollar is a Choice:

You keep your capital, deciding what tools, technology, and associations truly deliver value to your business.

We Build a Better Future:

We believe that true professional organizations should be earned, not mandated. The agents joining this movement are laying the groundwork for a new era—one where a dynamic, agent-led association rises, powered by forward-thinking individuals who join because of the value provided, not because a rule forces them to.

Success is Shared, Not Extracted:

Our focus remains laser-focused on providing the best technology, splits, and support—not on political maneuvering or extravagant headquarters.

This is your moment to support meaningful change, and help shape an industry that is truly built by agents, for agents.

Are you ready to stop funding the past and start building the future?

Your GCI is Math, Not Luck — Do You Know Your Numbers?

HomePros Lead Gen Calculator

STEP 1: INPUT YOUR GOALS

ENTER your Gross Commission Income goal, Average Selling Price, Compensation %, Split %, and Lead Conversion %.

Quick notes: Leads & conversion
  • Lead: unique person with valid contact who opted in (form, portal, DM, open house, or SOI with consent).
  • Conversion: Closings ÷ Leads (same period).
  • What moves the number: speed-to-lead, multi-touch follow-up, and consistent scripts. With experience + systems, your rate climbs.
STEP 2: ANALYZE YOUR PROJECTIONS

Use these results to determine the number of homes, total leads, and leads per month needed to reach your goals.

Total Closings Needed:
20
Total Leads Required:
1,000
Leads Per Month Goal:
84
Quick benchmarks & how to pick your number
  • PPC/Meta/SEO: plan ~1–2.5%; 5%+ with elite follow-up.
  • Portals (Zillow/Realtor.com): ~3–5%; top teams 7–9%.
  • Database / SOI / Referrals: higher than cold online; start 5–10%+ (depends on list quality & cadence).
  • Open Houses: ~1–3% typical; 5%+ with strong capture & nurture.
  • Social DM / Inbound Content: ~2–5% typical; 5–10% with a warm audience.
  • Past Client (repeat): highest intent—use 15–30% for planning.
  • Pro move: use your last 12 months (Closings ÷ Leads), adjust for this year's mix, re-forecast quarterly.
STEP 3: STRATEGIZE & ADJUST YOUR LEAD MIX
Organic Leads (21%)
Referral Leads (12%)
Database (16%)
Paid Leads (10%)
Other (41%)
Allocated: 59% • Other (auto): 41%
Lead Source Target % Leads Needed
Organic Leads21%210
Referral Leads12%120
Database16%160
Paid Leads10%100
Other41%410

Ready to Take Control of Your Real Estate Career? 

Schedule your confidential consultation today. Let's discuss how HomePros Advantage can help you build the business you deserve.

Your information is completely confidential. We typically respond within 24 hours.

Call Us

602-549-7260

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Arizona, USA